Built inside the industry.
Designed for what's next.
Audience First was built on a simple belief: the businesses that will achieve long-term success in media and entertainment are the ones who focus on building real relationships with their teams, their readers, their subscribers, their consumers, etc. without getting distracted by internal-company pressures.
London Sanders founded Audience First after more than a decade at the intersection of media, entertainment and advertising — working with studios, streamers, platforms, and brands to identify their goals and activate their most valuable audiences.
As Head of Sales at Ankler Media, London transformed the brand into a scalable, multi-channel revenue business. She built the company's commercial infrastructure from the ground up by spanning partnerships and establishing a go-to-market strategy that emphasized the brand's voice while leaning into the needs of advertisers and most importantly, the preferences of the audience.
London led the launch of Ankler's events and studio experiences, creating bespoke, tentpole moments for both the brand and its partners. Through strategic partnerships with companies like Letterboxd, ADWEEK, Propagate Content, Pure Nonfiction, and leading industry organizations, she built a diversified revenue engine that tripled company revenue in under a year and generated over $1M in new experiential revenue that same year for the company to build on.
Previously, as Vice President of Film & TV Sales at Deadline Hollywood, London led national revenue strategy across streaming, theatrical, and awards, partnering closely with studios and platforms to shape campaign strategy, media investment, and audience engagement. She generated $10M+ in new revenue opportunities and consistently delivered double-digit growth year over year.
London advises media and entertainment companies on how to translate audience insight into a competitive advantage — helping brands bridge the gap between who they're trying to reach and how they actually connect.
Built inside the industry.
Designed for what's next.
